Ever found yourself wondering why your Google Ads, despite all your efforts, didn’t quite deliver the results you were hoping for? If you’ve been down that road, trust me, you’re not alone. Many businesses, especially when they’re just starting out with Google Ads, face this challenge. But don’t worry, we’re here to shed some light on this mystery and help you turn things around.

Reason #1: Your Ad Group Was Like a Mixed Salad

In the Google Ads universe, relevance is the secret sauce that can make your ads sizzle. If your ad group is a mishmash of loosely related keywords, your ads might not perform as well as you’d like.

Here’s the deal: Google Ads isn’t just about throwing a bunch of keywords into the mix and hoping for the best. It’s about creating tightly knit ad groups with closely related keywords that resonate with your target audience. When I started out, I made the same mistake of not focusing my ad groups enough. But I’ve now had a lot of practice.

Reason #2: Your Ad Copy Needed Some Extra Sparkle

Crafting ad copy that grabs attention and inspires action is an art. It’s like writing a catchy song – you need the right words, in the right rhythm, striking the right chords with your audience.

If you’re not a natural-born wordsmith, that’s totally okay! But over time, I learned that writing compelling ad copy is a skill that can be honed. And the good news is, there are experts out there (like us at Escaping Ordinary) who can help you nail this.

Reason #3: Your Landing Page Wasn’t Quite Landing

Directing potential customers to a site or platform that isn’t optimised for conversions can be like throwing a party and forgetting to send out the invites. Your landing page is your golden opportunity to convert curious clicks into committed customers.

Google Ads, puts a lot of importance of having a well-optimised landing page. Trust me, it makes a world of difference. Before you launch your ads, make sure your landing page is ready to welcome your visitors and guide them towards the action you want them to take.

Reason #4: You Skipped the Fine Print on Google’s Policies

Google has a pretty comprehensive list of policies for advertising. These policies cover everything from prohibited content and practices to restricted content and editorial standards. If you’re like most of us, you might have skimmed through these policies or maybe even skipped them altogether (no judgment here, we’ve all been there!).

But here’s the thing: not being aware of or not fully understanding these policies can lead to your ads being disapproved or even your account being suspended. Trust me, it’s a headache you want to avoid. So, take the time to familiarize yourself with Google’s advertising policies. It might not be the most exciting read, but it’s crucial for your ad success.

Reason #5: You Set It and Forgot It

Google Ads isn’t a “set it and forget it” kind of deal. It needs regular monitoring, tweaking, and optimising. If you simply set up your ads and then left them to their own devices, that could be why they didn’t perform as well as you hoped.

Monitoring your ads allows you to see what’s working and what’s not. You can then tweak your ads based on these insights to improve their performance. It’s like tending a garden – you can’t just plant the seeds and walk away, you need to water them, remove the weeds, and maybe even add some plant food to help them grow.

Remember, running successful Google Ads is a journey, not a destination. It’s about continuous learning and improvement. So, keep an eye on your ads, make adjustments as needed, and watch them flourish!

Wrapping Up: Turning Past Mistakes into Future Success

So there you have it, five reasons why your DIY Google Ads might not have hit the mark in the past. But remember, every misstep is a stepping stone to success. Learn from these common pitfalls, apply these insights to your future campaigns, and watch your Google Ads performance soar.

And remember, you’re not in this alone. At Escaping Ordinary, we’re here to help you navigate the Google Ads landscape and create campaigns that truly resonate with your audience. So, let’s turn those past mistakes into future success, together!