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Squarespace vs. WordPress: Which is Best for My Business?

Today, we’re diving into the exciting world of website builders and comparing two popular options: Squarespace and WordPress. As a business owner, choosing the right website builder is crucial, considering factors such as security, features, customization, blogging capabilities, and overall support. Here at Escaping Ordinary we us both Squarespace and WordPress, as they have their own strengths depending on which client we are servicing, so let’s explore which one suits your needs.


Perfect for Stunning and Hassle-Free Websites If you’re seeking a visually striking and functional website without the hassle, Squarespace is an excellent choice. With its professionally designed templates, you don’t need to write a single line of code to set up your website. Squarespace offers robust built-in features to support your business growth, and their transparent service provides flexible and affordable plans. Plus, their customer support is top-notch, with a wealth of resources available. Ready to give it a try? You can start with a free trial of Squarespace.


Ideal for Customization and Content-Heavy Websites WordPress has been around for a long time and hosts a staggering one-third of all websites online. It’s a trusted platform renowned for its customization options and is perfect for content-heavy websites. With WordPress, you have complete control over every aspect of your site through code. It offers powerful plugin options, giving you access to a vast array of additional functionalities. However, WordPress does have a learning curve and requires some technical knowledge. If coding isn’t your cup of tea, you can always hire a developer to assist you.

Ease of Use: Squarespace vs. WordPress

When it comes to ease of use, Squarespace takes the lead. Setting up a website on Squarespace doesn’t require any technical knowledge. Their user-friendly dashboard and intuitive customization options make the process a breeze. With Squarespace’s drag-and-drop editor, you can make real-time changes and see exactly what your visitors will see. The comprehensive editor streamlines navigation, and you can preview changes before going live. On the other hand, WordPress does offer more customization freedom but requires coding expertise, making it less user-friendly for beginners.

Template & Design: Squarespace vs. WordPress

Squarespace shines in the template and design department. Their extensive collection of professionally designed templates is unmatched among website builders. Whether you need a blog, portfolio, restaurant, or real estate template, Squarespace has you covered. Each template is customizable, allowing you to tweak colors, fonts, images, and elements. While WordPress boasts a vast library of templates, the quality varies, and customization may be required to achieve your desired results. Keep in mind that many quality WordPress templates are paid, ranging from $10 to $80.

Features: Squarespace vs. WordPress

When it comes to features, Squarespace impresses with its all-inclusive approach. Squarespace believes in providing essential features built directly into the platform, reducing reliance on third-party apps. With Squarespace, you’ll find robust SEO tools, comprehensive analytics, powerful blogging features, social media integration, e-commerce capabilities, email marketing, scheduling, subscriptions, and more. WordPress, on the other hand, offers a wide range of features through plugins. While WordPress has an extensive plugin library, it’s essential to choose reputable ones and be cautious of potential compatibility issues and security risks.

SEO: Squarespace vs. WordPress

Both Squarespace and WordPress excel in SEO capabilities, but they offer different approaches. Squarespace provides powerful in-built SEO tools, including sitemaps, customizable URLs, meta titles and descriptions, page redirects, alt text, and product descriptions. Squarespace makes it easy for your website to rank well on search engines without relying on third-party apps. WordPress, on the other hand, offers SEO customization options but relies heavily on plugins. The Yoast SEO plugin is highly recommended for WordPress users, offering courses, support, and keyword suggestions. While both platforms deliver excellent SEO results, Squarespace offers convenience and a comprehensive all-in-one SEO solution.

E-Commerce Capabilities: Squarespace vs. WordPress

Squarespace takes the lead in e-commerce capabilities thanks to its in-built features and dedicated plans. With Squarespace, you can manage inventory, choose from multiple payment options, handle tax and shipping calculations, explore dropshipping, offer subscriptions and gift cards, recover abandoned carts, and even sell offline with seamless integration with Square. WordPress relies on the WooCommerce plugin for e-commerce functionality. WooCommerce provides a comprehensive set of features for selling products, both physical and digital, but customization and compatibility can be more complex compared to Squarespace.

Blogging: Squarespace vs. WordPress

When it comes to blogging, WordPress is the undeniable champion. WordPress has long been regarded as one of the best platforms for blogging, offering a plethora of plugins and a thriving blogging community. While Squarespace provides solid built-in blogging tools, WordPress allows for more customization and offers extensive options for publishing, HTML editing, comment management, and more. Whether you’re a seasoned blogger or just starting, WordPress provides the flexibility and robustness needed to create a successful blog.

Apps & Integrations: Squarespace vs. WordPress

In terms of apps and integrations, Squarespace may have a smaller selection, but their focus on quality and effectiveness sets them apart. Squarespace offers 31 plugins through its app marketplace, covering areas like shipping, taxes, language translation, and more. These apps are curated by the Squarespace team to ensure top performance and convenience. On the other hand, WordPress boasts over 60,000 plugins in its marketplace, offering a vast range of functionalities. However, the quality and security of these plugins can vary, so it’s essential to research and choose carefully.

Mobile Apps and Editor: Squarespace vs. WordPress

Squarespace provides dedicated mobile apps for various purposes, including analytics, blog management, e-commerce, and general site editing. These apps are available for both iOS and Android, allowing you to stay connected and manage your website on the go. WordPress also offers an all-in-one mobile app for iOS and Android, providing features such as image editing, blog management, analytics tracking, and more. Both platforms ensure you can maintain and update your website conveniently from your mobile device.

Security & Updates: Squarespace vs. WordPress

Squarespace takes the lead in security and updates, providing automatic updates for your website. You can rest easy knowing that Squarespace handles the necessary security measures, including SSL certificates for encryption and protection. In contrast, WordPress requires more proactive involvement in ensuring site security. You’ll need to manage your SSL certificate and handle updates for both WordPress itself and its plugins. WordPress security largely depends on your chosen hosting platform, so selecting a reputable hosting provider is crucial for a secure WordPress site.

Pricing Plans: Squarespace vs. WordPress

Squarespace offers four pricing plans to cater to different needs:

  1. Personal – $12/month (annual payment)
  2. Business – $23/month (annual payment)
  3. Basic Commerce – $27/month (annual payment)
  4. Advanced Commerce – $49/month (annual payment)

WordPress, being an open-source platform, is free for the platform, but you’ll need to consider the costs of hosting and any paid plugins or themes you choose which would all be included in Squarespace monthly cost. Pricing for hosting and additional features can vary depending on your selected hosting provider and the specific plugins you require.

So which ones best?

In conclusion, the choice between Squarespace and WordPress ultimately depends on your specific business needs and preferences. Squarespace offers a hassle-free and visually stunning experience with its professionally designed templates and built-in features, making it ideal for those seeking a seamless website-building process. On the other hand, WordPress provides unparalleled customization options and a thriving plugin ecosystem, making it a powerful platform for content-heavy websites and bloggers. Whichever platform you choose, both Squarespace and WordPress have their strengths and can help you create a successful online presence. So weigh your priorities, consider your technical expertise, and make an informed decision that aligns with your business goals.

Happy website building! Cass

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