Imagine a world where your “ideal ready-to-take-action audience” discovers you on the first page of Google. It may not be an easy feat, but it is definitely achievable. We have successfully accomplished it!
As a web design agency and digital marketing firm, organic traffic is our primary source of website visitors. The secret to consistently attracting ideal clients every month lies in our ability to rank on Google.
Here’s our winning formula:
Thorough Keyword Research:
We continuously conduct keyword research to identify the exact terms we want to rank for. This strategy is executed with the help of powerful SEO tools like Google Keyword Planner, DIIB, SEM Rush, Moz, and our own website’s SEO apps. We persistently work until we secure first-page rankings for our priority keywords, and we’ve achieved our goal.
Leveraging SEO Tools:
We utilize various SEO tools to monitor changes in our keyword rankings, identify areas for improvement, and evaluate how our design changes impact SEO. Notably, there are user-friendly and free SEO tools available, such as DIIB and Google Search Console. These tools allow us to implement effective SEO strategies and assess the success of our keyword optimization.
SEO-Optimized Website:
Our website is meticulously designed with SEO in mind. Each page incorporates SEO-friendly copywriting, H1-H6 tags, image tags, and 100% readability. These elements are aligned with our keyword strategy and implemented using reputable SEO apps integrated into our website. Consequently, we witness an increase in keyword rankings and the number of pages ranked, as evidenced by our Google Analytics data.
Domain Authority:
If you haven’t heard about domain authority, it might explain why you’re struggling to reach the first page of Google. Our domain authority is steadily climbing, which greatly contributes to our search ranking success. Domain authority reflects the reputation of your domain and is influenced by backlinking. Backlinking occurs when other websites link to your content, such as through guest blogs. When high-domain-authority websites link to you, your domain authority improves. However, it’s crucial to ensure that the backlinks you receive are considered “good” because “bad” backlinks can decrease your domain authority.
Data Analysis:
SEO is an ongoing process that requires consistent attention to yield results. Regularly analyze your data using tools like Google Analytics and website analysis apps. This allows you to track the sources of your traffic. If you notice a decline in organic traffic, revisit your keywords and consult your SEO tools for recommendations. Staying one step ahead of your competitors is the key to success.
Strategic Blog Posting:
Blogs are an excellent way to boost your search ranking by providing valuable information based on your keywords. Within your blog posts, create internal and external links that are relevant and enhance the user experience. Aim to publish 1-2 blog posts per week or at least 2 per month if you seek to optimize your SEO. Make sure each blog post is at least 300 words in length and properly linked to be indexed by Google. Align your blogs with your target keywords and deliver content that your audience will find valuable.
Lastly, it’s crucial to consistently manage your website. This is the ultimate key to implementing these five steps successfully.
Would you like a FREE SEO Health Check to explore how we can assist you in driving organic traffic to your website? Reach out to us today!
